Bhopi Dhall and Saurajit Kanungo

Please check all broad categories of base level functions that your IT departments currently provides.

Base-level functions include laptops, phones, emails, internet, cyber security protection, video conferencing, and document processing and storage. IT also offers servers (on-premise or cloud) and basic applications like accounting and order processing.

How do you leverage IT to convert leads and keep existing customer satisfied?

With the advent of different sales technologies including e-commerce, are you staying away from just increasing the size of salesforce and offering technology firepower to make your salesforce more productive? At a base level, IT can be leveraged to offer CRM, e-commerce, and customer center automation. At a deeper level, IT can be leveraged to understand customer sentiments, automate renewals, and build customer loyalty.

How are you seizing the opportunity to promote and propage your brand and generate qualified leads?

At a base level, are you investing in digital channels to promote your brand? For example, running campaigns via interactive websites, social media, SMS, and emails. An advanced level of marketing can be analyzing the data you already know about your customers to develop ideal customer profiles to better target your campaigns. Artificial Intelligence is becoming very handy to churn large amounts of data and metadata to pinpoint your campaigns for customer acquisition.

What opportunities are you able to leverage by investing in IT to reduce your COGS (Cost of Goods Sold)?

The cost of Goods sold can be a significant percentage of businesses' top line. Significant opportunity exists for automation (including robotic automation) and data-driven decisions to reduce the cost of goods sold and improve gross margin.

What best describes your company’s current attitude about a digital business?

For example, a regional bank is opening a digital bank. Perhaps, the TurboTax of the tax preparation industry.